A pledge in a patch and the healing of men, why Canadians are wearing Moose Hide

Tiny squares of moose hide appeared on jackets, backpacks, and blazers across Canada this week, conveying solidarity and responsibility. From classrooms in Victoria to legislative halls in St. John’s, thousands joined the Moose Hide Campaign—a growing, Indigenous-led movement urging men and boys to stand up against gender-based violence, particularly against Indigenous women and children, and to help build safer, more respectful communities.

What is the Moose Hide campaign?

Started over a decade ago by Paul Lacerte and his daughter Raven, the campaign began after a hunting trip along B.C.'s Highway of Tears, where many Indigenous women have disappeared or been murdered. The initiative encourages men and boys to stand against gender-based violence by wearing a small square of moose hide on their clothing—a symbol of their commitment to respect and protect women and children.

Nationwide support and recognition

This year’s Moose Hide Campaign Day on May 16 saw participation from students, educators, public officials, and community members across Canada. Hundreds gathered at Olympic Plaza in Calgary for a day of reflection and solidarity.


In British Columbia, schools hosted events that included storytelling, ceremonies, and classroom discussions. Meanwhile, the campaign was formally recognized in Newfoundland and Labrador’s legislature, where MHAs wore moose hide pins as a bipartisan gesture of support. “We wear this square to say we will not tolerate gender-based violence,” said MHA Lisa Dempster.

Engaging men and boys as allies

A unique aspect of the campaign is its focus on involving men and boys in the conversation. Organizers believe this is a vital step in challenging harmful norms and ending cycles of violence. By wearing the moose hide square, individuals make a personal pledge for safe and respectful relationships.

Why does it matter?

Gender-based violence continues to impact Indigenous communities in Canada. The campaign raises awareness and supports truth and reconciliation efforts while promoting education and cultural healing.

Since its inception, the Moose Hide Campaign has reached over 4 million Canadians. Supporters say it empowers people to speak up, take action, and become part of the solution.

How to get involved?

Anyone can participate in the campaign by ordering free moose hide pins and accessing resources from their website. As the movement grows, organizers hope it will lead to lasting change across the country.