Yahoo Q2 earnings: Mavens to be under spotlight

Yahoo CEO Marissa Mayer has long touted Mavens, short for mobile, video, native, and social revenue, as the company's new growth driver. Indeed, Mavens business has ness has grown into a $1.6 billion revenue business last year, after being almost non-existent before Mayer arrived in 2012.

But Mavens growth came to a screeching halt last quarter, when it saw only a 7% year-on-year revenue increase in the first three months of the year. That's a serious slowdown compared to previous quarters: Mavens grew 58% in the same quarter last year, and 26% in the Q1 preceding last quarter.

Mavens will once again be under the spotlight come Monday when Yahoo reports its second quarter earnings. But all this could end up just being a mere sideshow on Monday, which is also reported to be the final deadline for making bids on Yahoo's core business.