Why McDonald's is rationing fries in Japan
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A chip crisis, of another kind
Shortage of chips, or semiconductors, have affected businesses of auto companies, computer and mobile phone makers. Now, fast food maker McDonald's too is facing a chip crisis – albeit of a different kind.
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Rationing fries
Facing an unprecedented potato crisis, McDonald's is now forced to ration fries in Japan. McDonald's Japan said it will only sell small-sized French fries for a week from Friday to avoid shortages.
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Where’s my potato?
McDonald's said it uses potatoes imported from North America for French fries in Japan. The company is seeing delays in potato shipments due to supply chain issues caused by the COVID-19 pandemic, as well as from shipping disruptions in Canada.
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Bigger fries off the menu
To tackle the problem, McDonald's has suspended the sale of medium- and large-sized french fries for a week starting Fridays. The popular fast-food company said french fries in small sizes will continue to be on sale.
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Unfortunate timing
The restriction comes during the busy year-end period, with schools and offices beginning to close for the holidays. It will also be in place on Christmas Day -- commonly celebrated in Japan with a hearty serving of another US fast-food behemoth, Kentucky Fried Chicken, which is heavily marketed around the festive period.