Vantage maker Aston Martin cuts 20% of staff amid US tariffs, weak China demand

Aston Martin said on Wednesday it will cut another 20% of its workforce, after the luxury carmaker's annual profit came ‌in ⁠worse than ⁠expected amid weak demand and tariff pressures.

The second round of job ​cuts confirm a brutal year for Aston Martin, which has ​been hit ⁠by a ‌U.S. quota-based tariff ​system it ​described as "extremely disruptive," ⁠alongside "extremely subdued" demand in its key Chinese ​market.

The company's consistent struggle ​to generate cash and manage its 1.38 billion-pound ($1.87 billion) debt pile has continued to weigh on performance, ‌despite repeated capital injections.


Best known as the car ​brand driven ​by ⁠James Bond, the luxury automaker said it expects further cash outflows in ​2026, though it anticipates an improvement thereafter.