Porsche CEO Oliver Blume sees 'tough and long' road ahead in major product overhaul

Porsche AG anticipates prolonged margin pressures due to a shift in its product strategy, prioritizing combustion engine models in response to lower-than-expected electric vehicle demand. CEO Oliver Blume announced a restructuring, cautioning that...

By Reuters | Sep 19, 2025, 10.47 PM IST

Porsche AG is facing years of margin pressure as the luxury sportscar maker is changing its mid-term product strategy in favour of combustion engine models, its CEO said, a reflection of weaker-than-expected demand for electric vehicles.

Oliver Blume, who serves as CEO of both Porsche AG and parent Volkswagen, said a restructuring announced earlier on Friday would be a "tough and long road" for the company.

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