Netflix eyes expansion of live events in South Korea following BTS success

Seoul: Netflix anticipates more opportunities for live events in South Korea, the company said on Friday, as the U.S. streaming platform prepares to livestream a highly anticipated BTS comeback concert in Seoul.

At a press conference, Brandon ‌Riegg, Netflix's ⁠vice president of ⁠nonfiction series and sports, added that the company's investment in Korea ​would continue to grow, saying that they hoped the BTS event on ​Saturday would be "a spectacle unlike anything we've seen before."

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"I would imagine that with our commitment to partnering with our producers ​in Korea, there will be ⁠many other opportunities for ‌other live events," he said.

"We have ​some things ​perhaps in the works I can't ⁠speak to right now."

BTS' one-hour concert, to be held ​in Seoul's historic Gwanghwamun Square, will mark the ​release of the seven-member group's first new album in more than three years and the start of a global tour in April.

It will be streamed live on Netflix to 190 countries, marking the U.S. platform's first global ‌live broadcast of a music concert.

Riegg said that Netflix was also investing more in infrastructure in South ​Korea to ​have the capability ⁠to carry out more live events.

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"Korean culture, Korean entertainment which is so beloved, clearly just makes it an obvious choice to continue deepening that partnership," he said.

Reuters reported on Wednesday, citing a source, that Netflix is planning a "KPop Demon Hunters" world tour, as it looks to capitalize on its most popular movie.