Harley-Davidson in talks to sell stake in financing unit: Report

Harley-Davidson is in talks with Pacific Investment Management Co and KKR & Co. to sell a stake in its financing unit and existing motorcycle loan portfolio in a deal worth $5 billion, Bloomberg News reported on Monday.

Shares of the company were up 1.9% in extended trade.

Conversations are ongoing, and a deal may be announced within weeks, while details and size of it may change, the report said, citing people familiar with the matter.


Reuters could not immediately verify the report. KKR and PIMCO declined to comment, while Harley-Davidson did not immediately respond to a Reuters request for comment.

Harley-Davidson Financial Services, which helps dealers finance their investory and provides retail loans, primarily for the purchase of HarleyDavidson and LiveWire motorcycles, accounted for 20% of the company's revenue in 2024.

Harley-Davidson's finance unit was put up for sale earlier this year, according to the report, as the motorcycle maker grappled with weak sales. The company, which warned of a hit to its full-year results from tariffs and suspended its 2025 forecasts, is set to report its second quarter results on July 30.