EBG Group’s Natuf Café embarks on pan-India expansion, aims to redefine healthy dining with Levantine flavours

EBG Group, a diversified multi-sector conglomerate, has announced the ambitious expansion of its flagship food and beverage brand, Natuf Café, with the goal of becoming one of India’s fastest-growing QSR chains in the coming year.

This expansion comes with the vision of making food that is protein-rich, low-carb, low-fat, low-sugar, and plastic-free accessible to India’s next generation. By bringing the vibrancy and authenticity of Levantine cuisine to Indian cities, Natuf Café is setting a new benchmark in the quick-service restaurant industry.

Multi-format expansion:
Natuf Café growth strategy includes a mix of corporate-owned and franchise stores, cloud kitchens, and exclusive retail cafés to serve India’s young, aspirational population.


As part of this expansion, EBG Groupis set to drive retail store developments with an investment range starting from ₹10–75 lakh per location in the upcoming year, reinforcing its commitment to scaling the Natuf brand across India.

Aggressive growth target
Over the next 12 months, Natuf Café plans to establish over 100 stores across India by the end of 2026, spanning both corporate-owned and exclusive outlets. Alongside this expansion, the brand aims to 2X its revenue by the end of this financial year, fuelled by rapid market entry, strong infrastructure, and rising consumer demand for authentic and nutritious cuisine.

A commitment to health, authenticity & planet
Natuf Café stands apart from mainstream QSRs by offering wholesome Levantine-inspired meals that balance global flavours with nutrition and wellness. Each outlet is backed by a plastic-free supply chain, aligning with EBG’s People–Planet–Profit philosophy.

From colourful hummus bowls to protein-packed wraps and fresh, low-sugar offerings, Natuf Café is redefining fast food as healthy, authentic, and planet-conscious without compromising taste or convenience.

“At EBG, we build for people–planet–profit. With Natuf Café, we are bringing food that not only delights taste buds but also supports healthier lifestyles and a sustainable future. This is about more than expansion; it is about scaling a movement,” said Hari Kiran, Co-founder & COO at EBG Group.

“At Natuf, we see food as more than nourishment; it is heritage, connection, and culture on a plate. Bringing Levantine flavors to India is deeply personal to me, a way of sharing my roots while embracing India’s dynamic culinary future. With this partnership, we are proud to scale authentic, protein-rich, and plastic-free Levantine cuisine across the country, while keeping health, authenticity, and sustainability at the heart of every meal,” said Amer Juneidi, Founder & CEO of Natuf.

Natuf Café’s expansion marks more than growth; it is a step toward redefining fast dining with balance and purpose. By bringing authentic Levantine flavours to India and staying true to its values of health and sustainability, the brand is reshaping how modern India experiences wholesome, global cuisine. With EBG Group’s continued support, Natuf Café is set to become a trusted name for food that’s good for people, and good for the planet.

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