Amazon selling its own diapers, baby wipes

By Jillian d’Onfro

Amazon just launched Amazon Elements, a line of premium products that are only available to Prime subscription members (membership costs $99 per year and includes free two-day shipping on tons of items as well as music, TV, and movie streaming).

Every Amazon Elements product will include information about where each ingredient in it was sourced and why, as well as when and where it was manufactured. The idea is to appeal to shoppers who want more product transparency and to take ethical manufacturing into consideration for purchasing decisions.

Each item will have a QR code on it – when buyers scan it with their Amazon app, they’ll get a bunch of information about the product.

As of now, Amazon Elements only includes diapers and baby wipes, but it has categories for Baby, Health and Personal Care, and Grocery and Gourmet Food on the site.

“The two things customers told us they want are premium products that meet their high standards, and access to information so they can make informed decisions, Amazon Elements offers both,” Sunny Jain, Amazon.com Consumables Vice President, said in a press release. “We’ve leveraged our strengths in technology to bring customers an unprecedented level of information about these products, all with just the click of a button.”