Alibaba becomes worldwide Olympic partner through 2028

DAVOS: Chinese online giant Alibaba today became the worldwide Olympic partner through 2028 after signing the first long-term partnership with International Olympic Committee.

Alibaba will become the official cloud services and e- commerce platform services partner, as well as the founding partner of the Olympic Channel, Alibaba Founder and Executive Chairman Jack Ma, announced at a press conference here on the sidelines of WEF Annual Meeting 2017.

IOC President Thomas Bach said Alibaba will help the organisation move ahead in the new digital era.

Ma said Alibaba has become the first Chinese company to commit to the Olympic Winter Games Beijing 2022 and also the first ever company globally to make a long-term commitment to the IOC through 2028.

He said Alibaba has origins in China but it is a truly global company today.