A hidden pipeline brings Amazon and Walmart to African shoppers

African consumers are increasingly purchasing goods online from major international retailers. Package-forwarding companies are facilitating these sales by overcoming logistical challenges. These firms leverage technology and growing internet acce...

Reuters
African consumers are increasingly purchasing goods online from major international retailers. Package-forwarding companies are facilitating these sales by overcoming logistical challenges. (Representative Image)
Dakar: No bank card? No address? No problem. Shoppers in Africa increasingly are buying online from big brands such as Amazon or Walmart even though they have no physical presence on much of the continent.

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Among those benefiting from the shift are local and foreign package-forwarding companies that use technology and increasing internet penetration in Africa to overcome hurdles, including a lack of formal street addresses and customers with no access to traditional banks.


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