Bidders must invest heavily in Liverpool: Analyst

LONDON: A football finance analyst says the owners of the Boston Red Sox will fail to restore Liverpool as a major football power unless they follow their initial purchase of the Premier League club with "substantial investment."

New England Sports Ventures' bid of 300 million pounds ($477 million) for a team valued by its owners at twice that sounds like a bargain. But Joe McLean, a partner at accountancy firm Grant Thornton, says NESV will have to spend heavily if it is to make a return on its investment.

McLean says "it would only be a good deal if they could follow up their initial investment with more substantial investment."

McLean says a new stadium is essential if Liverpool is to challenge the likes of Manchester United and Chelsea.