Netflix Australia price increase pushes premium plan near $30 a month

Netflix has implemented a Netflix Australia price increase, raising fees for all subscription tiers in the country. The changes took effect on Aug. 8, 2025, for new customers and will apply to existing subscribers during their next billing cycle, the company confirmed.

The Standard plan with ads now costs $9.99 per month, up from $7.99. The Standard plan without ads has increased to $20.99, from $18.99. This ad-free tier became the default for some users earlier this year after Netflix removed its $12.99 Basic plan.

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The Premium plan, which includes the highest video and audio quality along with multiple concurrent streams, will rise from $25.99 to $28.99 per month.

“We offer a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” a Netflix spokesperson told Information Age.

Netflix subscription cost Australia now above most rivals

The Netflix subscription cost Australia now places its Standard and Premium tiers above most competitors. Ad-free plans from Disney+, HBO Max, Stan, Amazon Prime, and Binge range from $13 to $19 per month. Premium offerings from these rivals are priced between $20.99 and $22.

Disney+ increased prices in February 2025 after launching a crackdown on password sharing similar to Netflix’s 2024 policy change. Netflix last adjusted its Australian prices in May 2024 and January 2022.

A July 2025 survey from Westpac found Australian households spend an average of $21.63 per month on video streaming. Spending on gaming subscriptions averaged $55 monthly, while music streaming cost about $17. Across all digital services, average monthly spending rose 11 per cent year over year.

The federal government has proposed new rules to ban “subscription traps,” which make canceling digital services difficult. Public consultations with consumers, businesses, and state governments are underway.

Asia-Pacific growth and potential new subscription tiers

Netflix’s Asia-Pacific revenue increased 24 per cent year-over-year in the second quarter of 2025, making it the company’s strongest growth region. Industry estimates suggest Netflix has nearly 7 million Australian subscribers, almost twice as many as Disney+ and Amazon Prime Video.

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The company recently began providing advertisers with detailed Australian ratings data. Co-CEO Greg Peters told investors Netflix remains “open to” introducing new subscription tiers, including those tied to specific types of content such as live sports.

“I’ve learned to never say never,” Peters said in July. “So I would say we remain open to evolving our consumer-facing model.”

Peters added that subscription pricing must “ensure reasonable returns to the business based on the entertainment value that we delivered.” He said price adjustments would allow Netflix to “reinvest in adding more entertainment and building a better experience.”