$20 million fuel campaign sparks backlash as government defends conservation push amid Middle East crisis and global energy strains

The federal government has unveiled a $20 million nationwide campaign urging Australians to reduce fuel use and adopt more efficient driving habits. This comes as global energy disruptions driven by Middle East conflict along with the Iran war add pressure on supply chain to push up fuel prices.

Titled “Every little bit helps,” the initiative comes under scrutiny from critics who argue motorists are already cutting back due to high costs, while officials defend it as a precautionary step to support essential services and reinforce fuel security messaging.

The campaign urges Australians to rethink everyday travel by favouring walking or public transport, limiting car use where possible, and adopting more efficient driving habits such as smoother acceleration and braking, along with keeping vehicles free of unnecessary weight.


The campaign is drawing scepticism over its effectiveness.

According to 9News website, motorists do not need costly TV advertising to curb fuel spending, according to former Nationals leader and Maranoa MP David Littleproud.

Littleproud told Today, "You're not spending the money because you can see the price, the price is constraining how much you're putting in the tank. You're only using what you need to because of the price."

David Littleproud rejected claims of hypocrisy, saying MPs need taxpayer-funded vehicles to serve vast electorates, noting his own seat is three times the size of Victoria.

According to 9News website, the $20 million campaign will roll out across TV, online, and outdoor platforms nationwide tomorrow, two weeks after an urgent national cabinet meeting on the fuel crisis.

The advice will help keep Australia’s essential workers on the road, according to Infrastructure Minister Catherine King

King said, “The global fuel shortage is affecting us all, and every little bit helps. From running errands in fewer trips to only filling up with the fuel you need, this will help us keep essential services moving.”

Australia has entered phase two of the government’s “keep Australia moving” plan.

Energy Minister Chris Bowen said fuel reserves are stable, with diesel up and petrol and jet fuel slightly down.

"That's up two days for diesel, down a day for petrol and down two days for jet fuel." According to 9News website, he added Australia holds 38 days of petrol, 31 days of diesel, and 28 days of jet fuel in reserve.