Apple limits iPhone sales to 2 per person
Apple said it will restrict iPhone sales to two phones a customer and require credit or debit card payment on those phones to discourage unauthorised resellers and maintain enough stock for the holidays.
By Agencies |
WASHINGTON: Apple said it will restrict iPhone sales to two phones a customer and require credit or debit card payment on those phones to discourage unauthorised resellers and maintain enough stock for the holidays. “Customer response has been off the charts,” Alan Hely, an Apple spokesman in the UK, said in an e-mail.
“Limiting iPhone sales helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift.”
Apple plans to start selling iPhones in the UK next month. People could buy as many as five iPhones a person and pay in cash before the policy was implemented October 25. The limit and payment requirements will help discourage resales, Hely said.
More than 1.4 million iPhones were sold in the three months ended September 29, topping chief executive officer Steve Jobs’ forecast of 730,000, Apple said this week. About 270,000 were sold in the first two days after the product’s June 29 debut.
To spur sales, Jobs cut the price of the multimedia iPhone by $200 last month to $399. Next year, Apple aims to sell 10 million of handsets, which also play music and videos.
“Limiting iPhone sales helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift.”
Apple plans to start selling iPhones in the UK next month. People could buy as many as five iPhones a person and pay in cash before the policy was implemented October 25. The limit and payment requirements will help discourage resales, Hely said.
More than 1.4 million iPhones were sold in the three months ended September 29, topping chief executive officer Steve Jobs’ forecast of 730,000, Apple said this week. About 270,000 were sold in the first two days after the product’s June 29 debut.
To spur sales, Jobs cut the price of the multimedia iPhone by $200 last month to $399. Next year, Apple aims to sell 10 million of handsets, which also play music and videos.
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