Apple CEO Steve Jobs apologises for iPhone price cut
Apple Inc CEO Steve Jobs has apologised and offered $100 credits to customers who shelled out $599 for the most advanced model of the iPhone.
By Agencies |
SAN JOSE (US): Apple Inc CEO Steve Jobs has apologised and offered $100 credits to customers who shelled out $599 for the most advanced model of the iPhone, only to have the company unexpectedly slash the price $200 in a push to boost holiday sales.
In a letter on the company's web site, Jobs acknowledged that Apple disappointed some of its customers by cutting the price of the iPhone's eight-gigabyte model and said he has received hundreds of e-mails complaining about the price cut.
But Jobs added that "the technology road is bumpy," and there will always be people who pay top dollar for the latest electronics but get angry later when the price drops.
"This is life in the technology lane," Jobs said.
Immediately after the cuts were announced Wednesday, Jobs' tone was less conciliatory. He tartly rebuffed criticism about whether some of Apple's most die-hard fans would be miffed by the company's latest actions.
IPhone owners who bought their device that morning, he said an interview with USA Today, "should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology."
Jobs then apparently had a change of heart. The company is making the right decision by lowering the iPhone price, he said in his letter, but needs to "do the right thing for our valued iPhone customers."
In a letter on the company's web site, Jobs acknowledged that Apple disappointed some of its customers by cutting the price of the iPhone's eight-gigabyte model and said he has received hundreds of e-mails complaining about the price cut.
But Jobs added that "the technology road is bumpy," and there will always be people who pay top dollar for the latest electronics but get angry later when the price drops.
"This is life in the technology lane," Jobs said.
Immediately after the cuts were announced Wednesday, Jobs' tone was less conciliatory. He tartly rebuffed criticism about whether some of Apple's most die-hard fans would be miffed by the company's latest actions.
IPhone owners who bought their device that morning, he said an interview with USA Today, "should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology."
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Jobs then apparently had a change of heart. The company is making the right decision by lowering the iPhone price, he said in his letter, but needs to "do the right thing for our valued iPhone customers."
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