Amazon Handmade pitted against Etsy

NEW YORK: Amazon is introducing Amazon Handmade, a marketplace for handmade goods, aimed directly at competing with Etsy, the Wall Street Journal reported. The way that Amazon is recruiting sellers for Amazon Handmade is typically aggressive: Select Etsy sellers are receiving targeted emails urging them to come over to Amazon.

“We’re offering artisans like you a first peek at Handmade, a new marketplace for handcrafted goods,” the emails say, per that Wall Street Journal report. The news comes just days after Etsy shares tanked 24% — its first-ever earnings report as a public company — at a net loss of 84 cents per share.