Adidas to invest 100 mn pounds in 2012 Olympics
Adidas will invest 100 million pounds ($200.1 million) in the 2012 Olympic games marking the biggest single investment the firm has ever put into a UK sporting event.
By Agencies |
LONDON: German sports goods maker Adidas said on Thursday it will invest 100 million pounds ($200.1 million) in the 2012 Olympic games in London.
Adidas Chief Executive Herbert Hainer, in London for a news conference with the organising committee of the games, said this was the biggest single investment Adidas has ever put into a UK sporting event.
"We want to become the leading sportswear brand in the UK, Europe's largest sportswear market," Hainer said.
Adidas Chief Executive Herbert Hainer, in London for a news conference with the organising committee of the games, said this was the biggest single investment Adidas has ever put into a UK sporting event.
"We want to become the leading sportswear brand in the UK, Europe's largest sportswear market," Hainer said.
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