World Designing Forum to set up handloom cluster and apparel designing hub in Agra

The World Designing Forum, one of the world's largest global fashion community, has announced the setting up of India's first Handloom Cluster and Apparel Designing hub in Agra. This initiative is poised to redefine the landscape of fashion by showcasing designer garments made from handlooms across India, particularly targeting the influx of foreign tourists visiting Agra each year, the Forum said in a statement.

The hub, located at the famous "I Love Agra Selfie Point," is a collaborative effort between RVA and the World Designing Forum. The hub is set up with natural threads and handlooms. Recently, the Agra Development Authority announced organisation of weekly programs at this point, leading to the construction of a temporary apparel hub, with RVA winning the contract.

Meanwhile, the World Designing Forum said that a World Couture League has been formed to promote handloom on an international scale. It will organize annual competitions in handloom designing among 20 Indian states. The league includes notable figures in the country such as industrialist Puran Dawar, Dr. Ranjana Bansal, and Shekhar Dikshit. Member of the National Core Committee, Shekhar Dikshit, disclosed plans for similar handloom hubs in Jaipur, Goa, and Kanyakumari, following the success of the initiative in Agra.


Ankush Anami, CEO of the World Designing Forum, expressed his enthusiasm for the collaboration with the Agra Development Authority and RVA, stating, "The I Love Agra Selfie Point embodies our vision of integrating design and culture to create memorable experiences for tourists. By showcasing the finest handloom products and designer garments, we aim to not only promote India's rich heritage but also empower local artisans and craftsmen.