This Indian metro city has the most pampered pets. It’s not Delhi or Mumbai

When it comes to spoiling their pets, Bengaluru has won the race, as per Swinggy Instamart’s latest report. Nearly two-thirds of pet-care spending in India’s Silicon Valley goes towards treats, toys and premium products, making it the country’s most indulgent pet market.

Nearly 66% of all pet-care spending in the city goes toward treats, toys, and premium products, making it India's undisputed pet-pampering capital, with Gurgaon, Noida, and Hyderabad close on its heels, said the report.

In addition to this, the report revealed that Bengaluru is India's most dog-loving city, followed by Hyderabad, Mumbai, Chennai and Delhi.


While metro cities continue to lead in overall pet care consumption, the fastest growth is coming from beyond the metros. Tier-II and smaller cities recorded a staggering 96% YoY jump in pet care orders, with Guwahati, Dibrugarh, Meerut, Madurai and Kottayam leading the charge.

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The data also revealed the extent of spending among India’s most devoted pet parents – one customer in Delhi spent ₹60,957 on pet care products in a single year.

Cat lovers not far behind

As per the report, India is increasingly becoming a nation of cat lovers. Cat food now makes up almost 60% of all pet food demand on the platform, making it the king of the hill in the pet care aisle. “Cat food” was even the most searched-for pet-related term on Swiggy Instamart, highlighting the country’s growing love affair with feline friends.

Mumbai was named India’s cat capital, followed by Bengaluru, Chennai and Kolkata. Kolkata stood out as the nation’s “cat-crazy city”, with over 80% of the combined cat/dog food orders being for cats.

Premium pet parenting on the risk

The report pointed to a sharp shift from basic pet owning to wellness-focused pet parenting.

Grain-free pet food clocked 152% YoY growth – the fastest growing nutrition trend in the category. Wet food now makes up almost 45% of all pet food orders, while pet supplements & wellness climbed 42%, underscoring a growing focus on preventive care and specialised nutrition.

Grooming is leading too; searches for ‘dog shampoo’ soared nearly 600%, making it one of the fastest rising pet-related search terms on the platform.

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Beyond cats & dogs

Meanwhile, alternative pets are seeing considerable growth in the country. Bird food orders surged 178% year-on-year, making it the fastest-growing pet food segment overall. Rabbit food demand increased 130%.

The trends indicate Indians are opening their homes to a much broader set of companions.