Radico Khaitan plans to set up unit in Assam to cater to NE market

Radico Khaitan, IMFL Company plans to set up its unit in Assam to cater to North-Eastern market.

Amar Sinha, the Chief Operating Officer of Radico Khaitan who was in Guwahati on Wednesday told media persons, “Presently we have our facilities here, though third party arrangement. We may come up with our own facility here in future keeping in mind North-eastern market.”

Sinha said, “Assam is a power state of northeast and we are thrilled to bring our power brands to resonate with the state’s spirit. The market situation is extremely encouraging and we feel the state is always up for upgradation and experimentation.”


He also added, “Launching these brands are a stepping stone to a host of other big plans that we have for the state which will be announced in due course of time.”