Prime Minister Narendra Modi greets people on Akshaya Tritiya, Parshuram Jayanti

Prime Minister Narendra Modi on Saturday took to Twitter to greet the country on the occasion of Akshaya Tritiya and Parshuram Jayanti.

"Many many congratulations on Akshaya Tritiya. I wish that this auspicious festival associated with the tradition of beginning charity and auspicious work brings happiness, prosperity and good health in everyone's life," the Prime Minister tweeted in Hindi.

"Best wishes to all of you on Lord Parshuram Jayanti. I wish that by his grace everyone's life is full of courage, learning and discretion," he added, in another tweet.


The day marks the birth of Lord Parshuram, the sixth incarnation of Lord Vishnu, whose name means "Rama with an axe. "

The day is celebrated as Parshuram Jayanti in most parts of the country. As per the Hindu calendar, Parashurama Jayanti falls on the Tritiya (third day) of 'Shukla Paksha' in Vaisakh. According to the Gregorian calendar, the day occurs in April or May.

Akshaya Tritiya is celebrated through prayer, almsgiving, and spirituality. The day is considered to be highly lucky for starting new businesses, making investments, and buying gold and real estate.

On the occasion of Akshaya Tritiya, it is considered very lucky to purchase gold, with the shubh muhurat to buy gold starts from 7.49 am on April 22, 2023 (Saturday) and going on till 7.47 am on April 23 (Sunday).

There are multiple beliefs and reasons behind the ritual of buying gold or silver to mark this day.

On this day, Lord Kuber - the deity of wealth - is believed to have chosen to serve as the treasurer of heaven. Worshipping Kuber on this day is said to bestow devotees with utmost success, wealth, and fortune.

According to Hindu scriptures, Akshaya Tritiya also marks the start of the Kaliyug and end of the Dwapar yug.