Liquor shop fined for ‘Dindahade' spoken English advertisement

In Madhya Pradesh, a liquor shop owner faced a Rs 10,000 fine for an unconventional advertisement that backfired. Probably, to attract more customers, the owner displayed a banner reading "Dindahade English bolna seekhen (learn to speak English during daytime)" with an arrow directing people to his shop in Nachankheda, Burhanpur district. The unconventional marketing stunt quickly went viral on social media, generating both amusement and criticism. Probably, the advertisement wanted to highlight the general tendency of people to become more expressive after drinking, but the plan failed.

The district administration took note of the banner on Saturday, prompting Burhanpur District Collector Bhavya Mittal to instruct the Excise Department to take action. The excise officials issued a notice to the shop owner, who claimed the banner was not his responsibility. He argued that the banner was placed on private land owned by someone else, about 40-50 feet from his shop, and suggested that it was part of a conspiracy against him.

Despite the shop owner's defense, the officials found his explanation unconvincing. They determined that the banner violated the terms of his liquor license and fined him Rs 10,000.