'Har Ghar Tiranga Abhiyan' gave rise to new women-led industry: Govt

ew Delhi: The 'Har Ghar Tiranga Abhiyan' has created job opportunities for thousands of women associated with self-help groups (SHGs), which have increasingly taken over flag production to meet the massive demand, Union culture ministry has said.

Union culture secretary Govind Mohan said approximately 25 crore flags are needed annually and the production has shifted from large vendors to SHGs, turning them into a thriving industry as they now produce and sell most of the national flags.

Mohan said when the programme was first launched in 2022 as part of the 'Azadi Ka Amrit Mahotsav' envisioned by Prime Minister Narendra Modi, there was a significant challenge in meeting the demand for flags. To address this, the central government procured national flags from large vendors and distributed approximately 7.5 crore flags to the states, directly and through post offices, he noted, adding that the government also revised the Flag Code of India, enabling the involvement of various stake-holders in flag production, including women's SHGs.