From snacks to soft drinks, Delhi is now India’s FMCG capital: West spends the most, South buys the most
Kantar's FMCG Pulse reveals intriguing consumption patterns across Indian metros. West Delhi leads in annual FMCG expenditure, reaching ₹39,325 per household, while South Delhi dominates in volume with 240 kg purchased annually. Bengaluru shows a ...
By ET Online |
Agencies
Families in the Tilak Nagar–Janakpuri–Sagarpur–Vikaspuri cluster lay out an average ₹39,325 each year on FMCG goods. That figure is more than double the national mean.
Households in West Delhi spend more on fast‑moving consumer goods (FMCG) than any other part of India, while South Delhi homes buy the largest quantity, according to new figures from Kantar’s FMCG Pulse. The study breaks metro consumption into 157 micro‑clusters and leaves out the regionally skewed category of wheat flour (atta), a TOI report stated. The data shows that where people live shapes not only how much they buy but also what they choose.
West Delhi spends Rs 39,325 a year
Families in the Tilak Nagar–Janakpuri–Sagarpur–Vikaspuri cluster lay out an average ₹39,325 each year on FMCG goods. That figure is more than double the national mean.
South Delhi leads in volume
Homes in Okhla, Kalkaji, Lajpat Nagar and Bhogal purchase about 240 kg of FMCG products annually, twice the Indian average. They buy little packaged snack food but consume 45 litres of cooking oil, 17 kg of salt and large amounts of basmati rice. They also drink 20 litres of bottled soft drinks each year, roughly 30 per cent above the city norm.
Bengaluru pays the premium
Among all metros, Bengaluru records the highest spend on premium goods at ₹211 for every kilogram of FMCG products. No other city crosses ₹195 per kg.
Mumbai shops every 37 hours
In Mumbai’s Greater Dharavi–Santacruz corridor, households make 233 shopping trips a year, one every 37 hours. Each trip averages a ₹93 spend and 541 g of goods, the smallest basket among large cities. Only Surat and Kolkata also spend under ₹100 a visit.
What drives Delhi’s choices
West Delhi households put about ₹1,700 a year into salty snacks, 30 per cent above the city average, while still spending heavily on spices and basmati rice. The double outlay on sauces, ketchups and bottled soft drinks points to a flavour‑focused food culture.
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“Delhi has always stood out for its preference for larger pack sizes across FMCG categories, a clear reflection of the city's higher consumer affluence and evolved buying behaviour,” said Dabur India’s head of sales, Rehan Hasan.
