Former India cricket captain and ex-BCCI chief Sourav Ganguly to formalise agreement as the brand ambassador of Tripura tourism on Monday

Guwahati: Former India cricket captain and ex-BCCI chief Sourav Ganguly will formalise agreement as the brand ambassador of Tripura tourism on Monday.

Ganguly was earlier appointed as the brand ambassador of Tripura tourism.

Tripura Tourism Minister Sushanta Chowdhury on Sunday said that the strategic partnership aimed to enhance tourism potentiality in Tripura by harnessing Ganguly’s widespread popularity and influence to attract visitors.


He would participate in a photo shoot at two historical sites – Chobimura in southern Tripura and Ujjayanta Palace in Agartala on Tuesday.

The minister said that following the state government’s request, the former Indian cricket team captain expressed his willingness to be the brand ambassador for Tripura tourism and then he along with officials met him at his Kolkata residence in May.

Tripura Chief Minister Manik Saha had stated in X, “It's a matter of great pride that former captain of India cricket team Sourav Ganguly has accepted our proposal to be the brand ambassador of Tripura Tourism.”