Fashion and Politics: How activism sometimes shapes what we wear

The Indian freedom movement marked a significant intersection of fashion and politics. During this period, Indians rejected machine-woven foreign clothes in favor of hand-spun khadi garments. This choice symbolized resistance against British imperialism and underscored a commitment to self-reliance. The charkha, or spinning wheel, became a potent emblem of India's struggle for independence and heritage. At times, people collected and burned foreign-made clothes in public demonstrations, reinforcing their support for ‘swadeshi’ goods and showing that clothing could represent both resistance and solidarity.

Global Impact of Fashion on Politics
Fashion’s influence extends beyond historical movements to contemporary examples. Lady Diana's fashion choices, while part of the Royal family, became a symbol of her individuality and principles, challenging traditional norms. Her iconic style continues to be remembered and admired long after her death.


"In 2018, Louis Vuitton’s appointment of Virgil Abloh as Artistic Director of menswear was a landmark moment. Abloh, the first person of color in this role, highlighted the brand’s commitment to inclusivity. His appointment opened doors for others and demonstrated how major brands can influence global conversations about diversity," Kanika Vohra, Co-founder at ICH NEXT, said.

Similarly, Stella McCartney's 2019 'All Together' collection, inspired by the Beatles, promoted messages of peace and unity through its designs. McCartney's commitment to animal rights and sustainability further illustrates how activism can shape fashion, with her brand leading in eco-friendly practices.

Local Examples: Fashion and Indian Politics
In India, political figures like Indira Gandhi and Narendra Modi have used fashion to connect with cultural heritage. "Indira Gandhi was known for her elegant Banarasi sarees, while Modi often wears traditional attire made by Indian artisans. Recent trends in India emphasize sustainable fashion, advocating for eco-friendly practices and celebrating local craftsmanship. Activism in India has also played a crucial role in shaping the fashion landscape. Efforts to promote indigenous textiles, gender equality, and cultural diversity reflect a broader movement towards ethical and inclusive fashion," Kanika Vohra said.

Fashion as a Medium for Expression
Fashion serves as a powerful medium for expressing activism. In India, youth have used fashion to address various social issues, including equality, sustainability, and LGBTQ rights. As activism continues to influence fashion, it reflects changing societal attitudes and contributes to a more inclusive and empathetic world.