Delhi HC restrains Patanjali television commercials targeting Dabur’s Chyawanprash

The Delhi High Court has temporarily prohibited Patanjali Ayurved from broadcasting its television commercials that allegedly denigrate Dabur India's Chyawanprash. Justice Mini Pushkarna granted Dabur's applications, citing concerns over Patanjali...

Agencies
Patanjali Ayurveda's Baba Ramdev
The Delhi High Court in an interim order restrained Patanjali Ayurved from airing its television commercials which allegedly disparaged Dabur India’s Chyawanprash.

Justice Mini Pushkarna in an oral order said that the Dabur’s applications are allowed.

However, a detailed order is awaited.


Dabur had alleged that “Patanjali Special Chyawanprash” was disparaging its Chyawanprash specifically and in general, by claiming that “no other manufacturer has the knowledge to prepare Chyawanprash” constituting generic disparagement.

The advertisements incorrectly claimed Patanjali Ayurved's product was made by using more than 51 herbs instead of 47 herbs what it actually used, Dabur said, adding that it was "misinformation to the public at large".

Dabur also raised objections to parts of the advertisement where a 40-herb Chyawanprash was referred to as "ordinary,” saying this was a clear reference to its product.
ADVERTISEMENT

Dabur, which claimed to hold a dominant 61.6% market share in the Chyawanprash segment, accused Patanjali of using mercury in its Chyawanprash product, which was not fit for consumption by children.

Earlier, Dabur India had highlighted Patanjali Ayurved's commercial which said that those who lack knowledge of Ayurved and Vedic traditions cannot produce the "original" Chyawanprash. Dabur India had said that the statement implied that only Patanjali Ayurved's product was authentic, while other brands were inferior or fake.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App
for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › News › India › Delhi HC restrains Patanjali television commercials targeting Dabur’s Chyawanprash
Text Size:AAA
Success
This article has been saved

*

+