Byju’s signs footballer Lionel Messi as global ambassador
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Social impact arm
Lionel "Leo" Messi has been named the first global brand ambassador of BYJU'S social impact arm, Education For All. Messi, the captain of Argentina's football team and a player for Paris Saint-Germain, has signed an agreement with BYJU'S to promote the cause of equitable education.
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Aim
This association aligns with BYJU's expanding global footprint, with the goal of making education accessible, equitable, and affordable to all.
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What does the brand believe in?
Through his unquestioning work ethic, game study, and love of learning, the company is confident that Messi will be an ideal mentor for hundreds of millions of young people around the world.
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Byju's first indian company to sponsor a FIFA world cup
Byju's continues to invest in marketing. For example, to become the first Indian company to sponsor a FIFA World Cup, the company spent close to $30-$40 million.
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What the co-founder of BYJU’S ave to say
Divya Gokulnath, co-founder of BYJU’S, said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once in a generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values.