Taj Safaris campaigns for helping tigers thrive

MUMBAI: On the occasion of World Tiger Day celebrated on July 29, Taj Safaris has put into action, a well-thought out and very focused online campaign 'StriveForStripes'.

This campaign draws attention to the rampant destruction of the natural ecosystem, which is the root-cause of the extinction of many species.

The three-stage campaign will consist of ongoing activities on social networking sites sensitizing people to the environmental factors affecting wildlife in general and the tiger specifically. Phase 1 of this campaign entails the creation of a special online tab to promote the pledge — 'StriveForStripes' with tiger facts and trivia; as well as a forum to voice opinions designed to aid tiger lovers to take a solemn pledge to do everything in their power to help sustain the ecology, the wildlife habitats and thus the tiger species itself.

Phase 3 of the campaign will be a proactive focus on what people can do in their own way to help maintain ecological balance, preserve the environment and protect all living creatures that have inherited nature's heritage in equal measure, with equal right.