On a wing and a prayer on World Sparrow Day

MUMBAI: On the occasion of World Sparrow Day, which falls on March 20, Nature Forever Society (NFS) has decided to start a campaign and take it to college campuses and citizens' groups across the city and state. Addressing the declining population of sparrows in the world, NFS will work around the theme of 'Rise for the Sparrows'.

"We are urging people to participate in this campaign in their own little way. Since people have very little time for the environment these days, our campaign will give them the opportunity to participate by spending less than 15 minutes on our website or on any social networking website to spread awareness about the same," said Mohammed Dilawar of NFS, who has been working on this project for the past seven years.

What makes the campaign special this year is the financial aid provided by a corporate to boost the enthusiasm and work of the activists as well as the common people. "This aid will boost our work towards Nature Forever Society Sparrow Awards where the winners will be awarded cash prizes of Rs 50,000. The funding will help winners carry out vital conservation work undertaken by them and also inspire others to get involved in the movement," added Dilawar.

NFS is also taking the awareness drive to other cities, including Ahmedabad where an event has been organized for citizens to come and enquire about conservation methods.