PM Modi launches BJP's campaign with 'Main Bhi Chowkidar' tweet

NEW DELHI: The BJP launched a ‘Main Bhi Chowkidar’ campaign for 2019 elections on Saturday with PM Narendra Modi tweeting a video showing how all Indians are Chowkidars, kick-starting BJP’s campaign for the elections.

BJP functionaries said 'Mai Bhi Chowkidar’ campaign has been started after extensive surveys and data analysis by BJP strategists who feel that Rahul Gandhi’s ‘Chowkidar Chor Hai’ jibes and campaign is not resonating among people. "Surveys suggest that it is actually angering people," BJP leaders said.



This campaign will also further drive the narrative of PM’s strong and decisive image which multiple surveys have conveyed is the main factor in the upcoming elections, the leaders said. PM Modi will also interact with people from across the country on March 31 as a part of this campaign. This is a similar strategy as 2014 where BJP turned around Manishankar Aiyar’s 'Chaiwalla' jibe into a mass campaign, BJP leaders said.

BJP has also leveraged a unique tech innovation called conversation cards on twitter for this campaign. People will get a personalized message from PM on Twitter on participating in this campaign, leaders said.