The party has asked celebrated lyricist Prasoon Joshi to pen a couple of songs that it intends to use in its campaign.
Enthused by the response to the "Phir Ek Baar Modi Sarkar" campaign, BJP has written to its state unit chiefs to spread the slogan using innovative ways. Party general secretary Arun Singh has dashed off letters to all state unit heads of the party, directing them to do make the Phir Ek Baar, Modi Sarkar slogan popular among the masses. The directive will percolate to districts and blocks through the state chiefs.
The party is also telling its cadre to avoid the campaign from becoming monotonous and think of innovative ways of attracting the voters. The ‘Main Bhi Chowkidar’ campaign received a lot of traction on social media and the party insists this is organic. This slogan, too, will form a part of the BJP campaign. Sources said along with the ‘NaMo Again’ merchandise, around 1 million Gandhi and regular saffron coloured caps displaying the Main Bhi Chowkidar slogan will be distributed among the people, especially the young in the coming days.
Congress general secretary Priyanka Gandhi Vadra publicly criticised the slogan and said only the rich need chowkidars and that Prime Minister Narendra Modi is only guarding the interest of the wealthy. But BJP leaders are of the view that the ‘chowkidar campaign’ is helping them counter the Congress campaign not only on the likes of Nirav Modi and Vijay Mallya but also national security issues like the Balakot operation. “We intend to make the Main Bhi Chowkidar campaign so widespread that Gandhi’s barbs (such as ‘chowkidar chor hai’) fades in comparison,” a BJP leader said.
Meanwhile, the party has asked celebrated lyricist Prasoon Joshi to pen a couple of songs that it intends to use in its campaign. BJP is using the same advertising and campaign conceptualisation team it did in the 2014 Lok Sabha election, minus Ajay Singh, who now heads Spicejet.
