Nasscom to enhance focus on the domestic IT market
NASSCOM, the premier trade body and ‘voice’ of the IT software and service industry in India, has sharpened its focus on the Indian IT market through its ‘Domestic IT Market committee’.
By INDIATIMES NEWS NETWORK |
NEW DELHI: NASSCOM, the premier trade body and ���voice��� of the IT software and service industry in India, has sharpened its focus on the Indian IT market through its ���Domestic IT Market committee���. The areas of work for this committee will include identifying policies and actions to accelerate the growth of the IT market in India.
The recent NASSCOM-IDC study on ���Domestic Services (IT-ITES) Market Opportunity��� has emphasised the huge potential, which exists in the domestic IT market. While the IT Industry has been showing a strong growth, the growth has been predicated on the larger corporate and a few verticals e.g. BFSI, telecom and some sectors of manufacturing.
To accelerate the growth of the domestic IT market, it is important that there is increased IT penetration in growing verticals like retail, healthcare and manufacturing. Equally important to the growth of the domestic IT market is the increase in IT adoption by the SMB (small and medium business sector) and household consumer segment.
Commenting on the work of the domestic IT Market Committee, Kiran Karnik, President, NASSCOM, said ���NASSCOM is very keen on promoting the domestic IT market. With this committee, we will ensure that the required impetus is provided to the sector, in terms of favourable policy environment, increased focus on emerging companies, and focus on high maturity IT user segments, to name a few areas. Increasing use of IT within the country will help to enhance the competitiveness of the Indian economy and of the companies and sectors that use IT.���
���Today, globalization is forcing Indian businesses to be more competitive and towards this they are using IT as enabler to efficiency. The liberalization of Indian economic policy, competition in key sectors and progressive moves towards further integrating India with the global economy will be key drivers of greater IT adoption in the country���, he added.
To enable a holistic approach, the NASSSCOM Domestic IT market committee includes a representation from the IT industry (Microsoft, Oracle, TCS, Wipro, HCL, Tally, NISG and IBM), corporate sector (Bharti Televentures, ICICI Bank, Hitech Gears, Reliance Infocomm, Shoppers Stop, Tata Steel, SBI and Jumpstartup) and academia & research institutes (IIT Chennai and IIT Mumbai). The committee is chaired by Mr. Ramadorai, CEO, TCS and Chairman NASSCOM, and this is indicative of the importance that NASSCOM attaches to the domestic market.
On the formation of the committee, S. Ramadorai stated that ���The domestic IT market is extremely important for the IT industry. Not only does the Indian IT market represent a large opportunity by itself but the sheer diversity of IT demand ranging from the sophisticated IT consumers to the early IT adopters, provides a tremendous opportunity for innovation. This NASSCOM committee will identify both policies and on-ground actions to increase the IT adoption in India.���
The recent NASSCOM-IDC study on ���Domestic Services (IT-ITES) Market Opportunity��� has emphasised the huge potential, which exists in the domestic IT market. While the IT Industry has been showing a strong growth, the growth has been predicated on the larger corporate and a few verticals e.g. BFSI, telecom and some sectors of manufacturing.
To accelerate the growth of the domestic IT market, it is important that there is increased IT penetration in growing verticals like retail, healthcare and manufacturing. Equally important to the growth of the domestic IT market is the increase in IT adoption by the SMB (small and medium business sector) and household consumer segment.
Commenting on the work of the domestic IT Market Committee, Kiran Karnik, President, NASSCOM, said ���NASSCOM is very keen on promoting the domestic IT market. With this committee, we will ensure that the required impetus is provided to the sector, in terms of favourable policy environment, increased focus on emerging companies, and focus on high maturity IT user segments, to name a few areas. Increasing use of IT within the country will help to enhance the competitiveness of the Indian economy and of the companies and sectors that use IT.���
���Today, globalization is forcing Indian businesses to be more competitive and towards this they are using IT as enabler to efficiency. The liberalization of Indian economic policy, competition in key sectors and progressive moves towards further integrating India with the global economy will be key drivers of greater IT adoption in the country���, he added.
To enable a holistic approach, the NASSSCOM Domestic IT market committee includes a representation from the IT industry (Microsoft, Oracle, TCS, Wipro, HCL, Tally, NISG and IBM), corporate sector (Bharti Televentures, ICICI Bank, Hitech Gears, Reliance Infocomm, Shoppers Stop, Tata Steel, SBI and Jumpstartup) and academia & research institutes (IIT Chennai and IIT Mumbai). The committee is chaired by Mr. Ramadorai, CEO, TCS and Chairman NASSCOM, and this is indicative of the importance that NASSCOM attaches to the domestic market.
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On the formation of the committee, S. Ramadorai stated that ���The domestic IT market is extremely important for the IT industry. Not only does the Indian IT market represent a large opportunity by itself but the sheer diversity of IT demand ranging from the sophisticated IT consumers to the early IT adopters, provides a tremendous opportunity for innovation. This NASSCOM committee will identify both policies and on-ground actions to increase the IT adoption in India.���
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