'Make in India campaign' touches right chord at WEF: Shriprakash Shukla

Shukla, who is Group Strategy chief at M&M and also heads Mahindra group's defence venture, said there was an upbeat mood about India at WEF Annual Meeting, which ended last night.

'Make in India campaign' touches right chord at WEF: Shriprakash Shukla
DAVOS: Terming the mood upbeat about India story at the just-concluded WEF summit, diversified conglomerate Mahindra and Mahindra's top official Shriprakash Shukla said investors across sectors made enquiries here about potential collaborations.

Shukla, who is Group Strategy chief at M&M and also heads Mahindra group's defence venture, said there was an upbeat mood about India at WEF Annual Meeting, which ended last night.

"I've personally received several enquiries from potential collaborators in technology and business to invest with Mahindra in India. by investors across the spectrum for working with Mahindra group.

"The Make in India campaign has really touched the chord somewhere in the minds of the global community and now it is up to us to convert the sentiments into ground reality by proper follow-up and suitable actions," Shukla told PTI in an interview here.

Asked whether these enquiries were coming into some specific business segments, he said it was across the spectrum and in all fields.

Shukla also said the political leadership present here from India, including Finance Minister Arun Jaitley and two chief ministers -- N Chandrababu Naidu of Andhra Pradesh and Devendra Fadnavis of Maharashtra -- made a strong pitch for the India story before the global community to seriously consider India for future investments.
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"WEF always goes beyond just investment and business," he added.

"At a personal level, I have benefited a lot here from learning and experiences in the fields of environment sensitivity, gender issues as well as promoting equity on the planet.

"Mahindra group itself had a large presence at the Summit with four top executives who interacted actively with over 500 delegates during the summit," Shukla said.

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WEF 2015: How government is showcasing the 'Make in India' initiative
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Text: PTI

It is a 'Make in India' lounge at Davos for this year's WEF annual summit!

We take a look at how the Modi government is promoting the initiative:
Text: PTI

It is a 'Make in India' lounge at Davos for this year's WEF annual summit!

We take a look at how the Modi government is promoting the initiative:
In place of the famous 'India Adda' that has been frequented by Indian and other leaders to savour desi delicacies and do some networking, this year the 'Make In India' initiative is gaining prominence at the event.

Image from: DIPP
In place of the famous 'India Adda' that has been frequented by Indian and other leaders to savour desi delicacies and do some networking, this year the 'Make In India' initiative is gaining prominen..
Read More
To bring Prime Minister Narendra Modi's ambitious programme to this annual gathering of the global elite, the India Brand Equity Foundation (IBEF)) has decided to discontinue the earlier name 'India Adda'.
To bring Prime Minister Narendra Modi's ambitious programme to this annual gathering of the global elite, the India Brand Equity Foundation (IBEF)) has decided to discontinue the earlier name 'India ..
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The lounge is set up every year in the famous Davos landmark of Schneider Cafe.

Image from: DIPP
The lounge is set up every year in the famous Davos landmark of Schneider Cafe.

Image from: DIPP
With lion logos in different colours for different sectors identified for this initiative, the 'Make In India' lounge has also painted big hoardings.
With lion logos in different colours for different sectors identified for this initiative, the 'Make In India' lounge has also painted big hoardings.
The hoardings invite people to invest in India. The hoardings read, "Whatever you want to make, make in India" as also 'from satellites to submarines, from pharma to biotech'.
The hoardings invite people to invest in India. The hoardings read, "Whatever you want to make, make in India" as also 'from satellites to submarines, from pharma to biotech'.
The IBEF is a Commerce and Industry Ministry initiative and has been participating in WEF meetings for years, while providing a meeting group for Indians attending the summit.
The IBEF is a Commerce and Industry Ministry initiative and has been participating in WEF meetings for years, while providing a meeting group for Indians attending the summit.
Among others, the lounge, is being visited by Finance Minister Arun Jaitley and Power Minister Piyush Goyal, as also by business leaders from India and around the world.
Among others, the lounge, is being visited by Finance Minister Arun Jaitley and Power Minister Piyush Goyal, as also by business leaders from India and around the world.
A brain child of Modi, 'Make In India' initiative is aimed at making the country a manufacturing hub as well as facilitate investment, foster innovation and enhance skill development, among others.
A brain child of Modi, 'Make In India' initiative is aimed at making the country a manufacturing hub as well as facilitate investment, foster innovation and enhance skill development, among others.
The 'Make in India' logos are catching the eye at Davos,

Image from: DIPP
The 'Make in India' logos are catching the eye at Davos,

Image from: DIPP
READ MORE
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