Now zip through DND flyway with dedicated RFID lanes

NEW DELHI: DND flyway, managed by Noida Toll Bridge Company and that connects Delhi and Noida, today announced two dedicated radio frequency identification (RFID) lanes for certain commuters.

"Its Silver RFID tag users...will not need to halt at the pay-axis but can zip through the toll plaza with ease," it said in a statement.

In a move to promote RFID tags, the company has organised a week-long promotional activity where users will be offered RFID tags and recharges with attractive offers, starting today.

On the first day of the drive, young girls and boys from Noida displayed colourful and attractive banners highlighting catchy slogans like 'Smart women make smart choices! Get RFID today!', 'Keep calm and fly through the DND flyway', 'Bina ruke jao, RFID lagao!' to encourage users to switch to RFID technology.

Noida Toll Bridge Company said it will be offering free RFID tags for the first 5,000 users. Besides, those users having minimum tag of Rs 1,500 will be charged Rs 25 per passage instead of Rs 28.

Monisha Macedo, Whole Time Director at Noida Toll Bridge Company, said, "At DND, the team's endeavour is to constantly engage in developing ways and means to improve our commuters' passage through the toll plaza and make it faster, easier and hassle free."

The company has also deputed 'on ground' teams to install RFID tags and recharge existing/new tags on the spot to aid its users. From June 15-21, during peak hours in the morning and evening, the first five users who convert to RFID will also be greeted with attractive prizes.

These schemes will also be available to existing smart card users who can convert to RFID tags and win some prizes along the way, the statement said.

The Noida Toll Bridge Company Ltd ( NTBCL) is a public limited company that developed and constructed, and now operates and maintains the DND flyway on a Build Own Operate Transfer ( BOOT) basis.