PM Narendra Modi turns to old tricks as cash experiment hurts India's growth
Rural India’s support is important if Modi is to win elections in agrarian states including Uttar Pradesh and Punjab next year.

Recent growth has been slower than estimated and data due on Tuesday are expected to show that inflation slumped below the central bank’s target as government's move dents demand.
With indicators revealing a difficult end to Prime Minister Narendra Modi’s unprecedented cash clampdown, he’s turning to time-tested methods to cushion India’s economy.
Lawmakers last week cleared about Rs 600 billion ($9 billion) in additional spending for the year through March, which includes a 10 per cent increase in a rural jobs program Modi once mocked. Recent growth has been slower than estimated and data due on Tuesday are expected to show that inflation slumped below the central bank’s target as government's move dents demand.
Public spending is needed because the cash ban will hit private investment, said J. Dennis Rajakumar, director of the Mumbai-based think tank EPW Research Foundation. “The employment guarantee program to some extent will help ease the rural crisis that the country is heading toward," he said.
Sustaining commerce in India’s cash-based hinterland is crucial for Modi before key state elections next year. Food prices are set to drop as his November 8 move to scrap 86 per cent of currency in circulation triggered distress sales of crops.
Consumer prices probably rose 3.9 per cent in November, according to the median of 32 estimates in a Bloomberg survey of economists. That would be the slowest pace in 15 months and below the 4 per cent mid-point of the Reserve Bank of India’s inflation target.
Sales of two-wheeler vehicles fell 5.9 per cent in November, the first decline since December 2015, according to the Society of Indian Automobile Manufacturers’ figures released last week.
Hurting the Hinterland
Central among Modi’s concerns will be the 800 million Indians who live in villages, slowly rebuilding their earnings after back-to-back droughts destroyed crops and trade. His currency clampdown, which was aimed at hurting those with unaccounted cash, may impact these folks instead as they lack adequate access to banks or internet services.

The latest boost includes Rs 40 billion on the world’s largest public works program: the Mahatma Gandhi National Rural Employment Guarantee Act. Another Rs 30 billion will be spent on farm related activities.
‘Stay Cautious’
Modi needs to do more to cushion the economy as the rural jobs program creates fewer jobs than needed, said Jay Shankar, a New Delhi-based economist who’s studied India’s rural economy. While public spending is needed to boost demand, any new program would take about 1.5 years for implementation, he said.
The Nifty Fast Moving Consumer Goods index has fallen 7.2 per cent since Modi’s November 8 announcement, steeper than the 4.4 per cent decline in the broader gauge.
Recovery in rural demand will be delayed until October-March 2018 and companies selling goods such as soaps and cookies could report profit declines through January-March 2017, analysts at Religare Securities Ltd., including Varun Lohchab, wrote in a report on Monday.
"Market is underestimating the sharp slowdown in earnings growth," they said. "Stay cautious."
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