Industry ad budget up 30-40% in 2010-11

NEW DELHI: Advertisement budget of the domestic industry has gone up by 30-40% for 2010-11 on the back improved demand, industry body Assocham said on Monday.

"A vast majority of corporates in private and public sector have hiked their (advertisement) budgets," the chamber's assessment based on a study of about 500 large and mid-sized firms during July and August said.

The sectors, which had been spending large budgets on brand promotion include FMCG, home and electronic appliances, automobile, real estate, textiles, jewellery and luxury products.