Buying sentiment positive in April-June quarter: Study

MUMBAI: Buying sentiment among Indian consumers was 'positive' in April-June quarter, according to a report by data insights company TRA Research.

TRA Research's Buying Propensity Index ( BPI), which measures the consumers' 'keenness to buy', stood at 0.42, (measured on a scale between +1 to -1) displaying a high buy keenness in the first quarter.

While April started on a higher BPI of 0.46, May and June witnessed downward pressure with BPI at 0.44 and 0.37, respectively, due to delayed monsoon, inflationary pressure and the Brexit uncertainty, the report said.

However, the dominant sentiment in the quarter displayed a 'positive' outlook with 69 per cent responding positively or moderately positively, the report said.

"The Buying Propensity Index is a detailed research considering three factors, the transactional and aspirational and environment buying sentiment of the Indian consumer...The 'positive' buying sentiment outlook is an important indicator of how consumers are looking at making buying decisions over the next two quarters, and, if there are no surprises, we can expect buying to pick up," TRA Research CEO N Chandramouli said.

The BPI is a result of a primary research on 3,000 consumer-influencers across eight cities in India conducted every quarter.