ET Financial Inclusion Summit: United, we can fight the cyber enemy
“While the digital segment has grown multifold it’s become easier for fraudsters to take advantage of lack of less tech-savvy consumers; for us it’s a fine balance between creating a great user experience versus compliance and authentication,” sai...

“While the digital segment has grown multifold it’s become easier for fraudsters to take advantage of lack of less tech-savvy consumers; for us it’s a fine balance between creating a great user experience versus compliance and authentication,” Madhivanan Balakrishnan, COO, IDFC FIRST Bank. Senior leaders engaged in the cyber security space also felt that it was tough to stay ahead of fraudsters as frauds have become more sophisticated.
“We have accelerated growth of ecommerce by 3-5 years which has meant consumers and merchants have gone online, which provides an opportunity to fraudsters,” said Karthik Ramanathan, senior VP, cyber and intelligence solutions, Asia Pacific, Mastercard.

“Bottom of the pyramid, financially gullible and the elderly are easily defrauded by telemarketing; people are easily sharing OTPs on the phone and bad merchants have come into the system as well..,” said Vishwas Patel (executive director, Infibeam Avenues & chairman, Payments Council of India).
Patel added that it was high time the entire sector came together to black list such fraudsters. “We are also creating a common platform to share intel of different kinds of frauds being perpetrated,” Patel said. “Every member will have to share their negative database to get access to such a list. There are also plans to issue authenticity certificates to merchants.”
Madhivanan of IDFC FIRST Bank added that private lender was investing in tech to secure all its front-end offerings. “How do you educate your people, how do you wire your systems and how do policies evolve are the three main things for robust cyber security.”
Mastercard is investing in AI and machine learning to keep frauds at bay, Ramanathan said. “The risk of an enterprise is the sum total of people they work with and this becomes more critical in the work from home environment,” he said.
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