Sresta Natural Bioproducts to increase acreage to 5 lakh acres

HYDERABAD: City-based Sresta Natural Bioproducts has plans to carry out organic farming on 5 lakh acres of land across the country over the next 3-4 years.

"The company is working with more than 25,000 farmers in 15 states covering 1.5 lakh acres of agricultural land and we expect to scale it up to 5 lakh acres over the next three- four years," Raj Seelam, Managing Director of Sresta Natural Bioproducts Pvt Ltd, which markets its products under the 24 Mantra brand, told reporters here today.

"We will work with around 1 lakh farmers after reaching the target of 5 lakh acres," he said.

The brand, 24 Mantra which already offers more than 200 products in the organic space, today announced entering into two new categories with the launch of ready-to-drink and ready-to-cook products.

"24 Mantra which has a customer base of more than 3 lakh across India and targets to reach a customer base of more than 1 million in the next 3-4 years," Sresta Natural Bioproducts CEO N Balasubramanian said.

The company presently has 250 direct employees and it will be increased to 800 employees in next four years, they said, adding the company as of now has 15 exclusive 24 Mantra organic stores including 10 in Hyderabad and Bengaluru.

"Online sales contribute 10 per cent and we expect it grow to 20-25 per cent in next 2-3 years," they said.

The company has 15 Processing facilities and they will go up by another 4-5 units over the next 3-4 years, Seelam added.