Organic farming catching up in India: Morarka
Organic farming is slowly catching up with Indian farmers and an extensive marketing strategy is needed to sell such produce as there is no dearth of buyers across the globe.
By PTI |
NAWALGARH (RAJASTHAN): Organic farming is slowly catching up with Indian farmers and an extensive marketing strategy is needed to sell such produce as there is no dearth of buyers across the globe, says industrialist Kamal Morarka.
"The popularity of organic products is dependent on the cost factor. The produce that sells in metros is quite costly and only rich people can afford it, he said.
According to him, the market for organic foods will evolve but gradually.
"The markets will come up but only slowly. And that's because at present the price difference between organic and normal produce is high. So much that only people from metros can afford them," says Morarka, who heads M R Morarka-GDC Rural Research Foundation that promotes organic farming.
"And if it catches on with more people, over next five-ten years it will sell at a better price and become economically viable. There's a huge demand for such products in Europe and America," he added.
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Morarka said there are some exceptions as well. "I came to know there are people here who sell organic vegetable at competitive prices locally, which is good, he added. But lack of marketing support for the produce has been a major hindrance though buyers across the globe want certified organic products, said Morarka.
To help farmers market their products, the foundation has put the details of their produce on the internet to connect them with potential foreign buyers.
"We'll be happy if there is a tie-up with retail companies like Bharti and Reliance Fresh to buy the organic produce," he added.
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