Maharashtra cotton traders resolve to develop Mahacot brand of cotton

PUNE: Cotton traders from second largest producer Maharashtra have decided to strengthen their efforts to build the Mahacot brand of local cotton.

The Khandesh Ginning and Pressing Factory Owners and Traders Association initiated efforts last year to build a brand for Maharashtra's cotton in order to compete with the Shankar cotton of Maharashtra.

""We did a small effort last year appealing the ginners to brand a small portion of their cotton. The result was encouraging as they received good rates for this cotton. This year, we have decided to use lables to take the branding one step further,"" said Pradip Jain, president, Khandesh Ginning and Pressing Factory Owners and Traders Association.

In an all India meet on cotton trade to be held on September 22 in Jalgaon, the Association will give guidance to farmers for producing high grade cotton.