Indian Tea Association urges price stability, relief for Darjeeling sector
The Indian Tea Association is calling for government intervention to stabilize tea prices. They propose production controls and export support. The association also wants regulated tea imports with minimum prices. This comes as the tea sector face...

He noted that, while India has shown resilience in turbulent times, the tea sector is under acute financial stress. “Over 80% of organized tea estates reported cash losses last year, and 2025 has brought further decline in prices triggering negative EBITDA margins. This threatens long-term viability, investment capacity, and
workforce stability,” he cautioned.
Globally, tea production surged by 352 million kg, resulting in a surplus of 418 million kg in 2024. India’s own production, while having dipped in 2023, has rebounded in 2025, with a surplus forecasted. Mr Bangur warned of unsustainable price realizations and advocated for optimized production and a sustainable price regime to restore equilibrium.
With small tea growers now contributing over 54% of India's total production, the ITA chairman called for a fair and sustainable green leaf pricing model, and a level playing field to offset the statutory and cost disadvantages faced by organized sector producers.
At the auction level, North India’s average tea price saw a sharp decline of Rs. 16.87/kg Jan-August 2025, severely affecting profitability. Mr. Bangur reiterated the industry’s long-standing appeal for price stability and policy interventions. Despite domestic pressures, tea exports grew by 10% last year to 256 million kg, positioning India as the third-largest global exporter.
Meanwhile, the industry continues to face challenges from low-duty imports, especially from Kenya and Nepal, which have doubled in volume, depressing domestic prices and compromising quality. Mr. Bangur demanded stricter import safeguards and action against blended re-exports falsely labelled as Indian teas, a practice particularly damaging to Darjeeling's global brand image.
Responding to the rising threats of climate change, including the recent devastating floods in North Bengal, Mr. Bangur announced ITA’s partnership with Solidaridad Asia to promote regenerative tea farming in alignment with Regen-Agri standards. He lauded progressive renewable energy policies introduced by Assam and West Bengal, facilitating transition to clean energy through net-metering and photovoltaic adoption.
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