Colder winter helps increase Valentine's Day rose exports from Pune, Bangalore

Colder winter season has helped rose growers from the rose cities of Pune and Bangalore to increase rose exports this Valentine's day. The February sales are expected to be record as Valentine's Day will be followed by a large number of wedding mahurats in the country.

"We are expecting bumper demand in the month of February. Wholesale prices will fluctuate between Rs.250 to 350/ Bunch of 20 flowers," said a press release of the Indian Society of Floriculture Professionals (ISFP).

Winter slows down the growth, which prolongs the flush period from about 45 days during normal temperatures to about 50-52 days during cold days.


The growth of the flower becomes slower with lower temperatures and enhances the quality and size of the flowers.

The production window of the Valentine Day flush is from 25th January till 12th February. The ISFP informed that bigger size of rose buds due to colder winter this year has helped in increasing the rose exports during Valentine's Day season this year. The main importing countries mainly UK, Malaysia, New Zealand and Australia.