Coir Kerala event’s social media activity has made consumers in the US aware of the ‘coir’ product

The Coir Kerala event’s social media activity through platforms like Facebook, which has improved since last year, has made consumers in the US aware of the ‘coir’ product.

Speaking at an international seminar session on ‘Market Channelling’ at Coir Kerala 2016, John Nicholas Hahn, former CEO of US-based firm Cotton Incorporated, stressed the need to tap into user-friendly marketing mediums, such as social media, which is cost-effective and reaches out to millions of people.

“Also, thanks to e-commerce platforms, producers can reach out directly to consumers, cutting out re-sellers and wholesale distributors,” said Hahn, who is a consultant to a number of emerging textile markets in the developing world.

While a large number of coir units are small and medium enterprises, supply chain planning is important to stay ahead of the competition from other states and countries, he suggested.