CCI launches ‘Hira’, new brand of Indian cotton

PUNE: Cotton Corporation of India launched Indian cotton brand named Hira in Mumbai today.

Dr Ali Rani, chairman, Cotton Corporation of India said that she has worked very hard to change Indian quality parameters under procurement by the CCI and currently it is the best quality at par with the international standards.

Industry veteran Suresh Kotak said, CCI is doing a wonderful job under the leadership of Dr. P . Ali Rani . He said, “The establishment of CCI was done to support the Indian farmers and to give quality and quantity to the textile industries.”


Atul Ganatra, president of CAI said, "Government agencies like CCI and Maharashtra Federation are likely to procure 100 lakh + bales under MSP operations this season. The quality of of cotton procured by CCI is very good.

CAI president Atul Ganate said that the trade and textile industry is waiting for CCI to start selling it's cotton at reasonable rate.