Agritech firm Fasal enters procurement business to sell directly to retailers, exporters

Sustainable horticulture farm network company Fasal on Wednesday announced expansion into the farming output business with the launch of ‘Fasal Fresh’ to sell produce of its farmer partners through offline and online retailers, wholesalers and exporters.

Through its patented IoT system called Kranti, Fasal has been making horticulture farming guesswork-free with advanced irrigation alerts, farm-level forecasts, and pest/disease forewarnings. Today, Fasal works with Indian farmers over 60,000 acres across 20 plus crops.

Fasal Fresh, which has been in the works since last year, removes intermediaries in procurement to ensure fairer prices for farmers while bringing end-consumers export-quality produce, the company. It is already operational in Delhi, Bengaluru and Hyderabad. The company plans to launch Fasal Fresh in Mumbai this month.


“Procurement of fruits across the country remains fragmented and hindered by several issues in the value chain like lack of any visibility of supply, quality inconsistency, and wastage of produce during transit, among others,” said Shailendra Tiwari, founder of Fasal.

He said Fasal Fresh will “bring a higher level of predictability and traceability to the horticulture supply chain via tech at a scale which was not possible before”.

“We can completely revamp the entire value chain by providing a consistent supply of high-quality produce to buyers and significantly better compensation to the farmers,” Tiwari said.

The company has roped in veteran horticulture supply chain expert Manoj Kumar as Fasal Fresh director to drive the business.

“The aim is to have assured availability of precisely grown, high quality and sustainable fruits with competitive pricing for the end-consumers while ensuring transparency in deals and timely payments for the farmers – all using Fasal’s end-to-end platform,” Kumar said.