Inside The Mind Steering Ferrari: CEO Benedetto Vigna on Innovation, India, Powertrains | The Quest

Can Ferrari reinvent itself without losing what makes it Ferrari?The legendary Italian sports carmaker is navigating one of the biggest transformations in its history. Electric cars are challenging the romance of roaring engines, luxury buyers are changing, and the company must balance its extraordinary heritage with the demands of the future.At the centre of this transformation is Benedetto Vigna, Ferrari's global CEO, a physicist and former semiconductor executive who took charge of one of the world's most iconic luxury brands in 2021.In this episode of The Quest, The Economic Times' Executive Editor Sruthijith KK speaks to Vigna about the controversy surrounding Ferrari's first electric car, the Luce, why the company is pursuing combustion engines, hybrids and electric cars simultaneously, and why innovation cannot always be driven by consensus.Vigna also explains why Ferrari is betting on India despite selling fewer than 100 cars in the country, what makes its Indian customers different, and why scarcity remains fundamental to its business model.The Quest is a video podcast from The Economic Times featuring conversations with global business leaders about the ideas, decisions and challenges that define their journeys.#Ferrari #BenedettoVigna #TheQuest #ElectricCars #LuxuryCars #FerrariLuce #Leadership #EconomicTimes