ET graphics: Shah Rukh Khan rises to third in celebrity brand value rankings, Kroll study shows

Bollywood star Shah Rukh Khan jumps to the third slot in terms of brand value, finds a study. Kroll has released its latest celebrity brand valuation study titled 'Brands, Business, Bollywood', which provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement portfolios and relative social media presence. Javed Farooqui looks at the facts & figures:

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